Strategic student recruitment seminar held
The Division of Professional Education of the College of Arts and Sciences, UP Visayas conducted a Strategic Student Recruitment Management Seminar Workshop on July 18-19, 2016 at the GCEB Training Rooms, UP Visayas, Iloilo City campus.
In an effort to enhance professional collaboration among faculty members to ensure increase in enrolment, the Division conducted the activity for its faculty and staff. The workshop objectives are for the participants to 1) learn current trends in promotion and recruitment particularly in all media platforms; 2) develop a year-round strategic plan for student recruitment and promotions; 3) establish protocol, standards and requisites for the constitution of a committee on recruitment and promotion; and 4) develop a 5-year development plan for enrolment targets and recruitment enrichment.
Prof. Vicente R. Tan, former faculty member of the UP Visayas and current Director of the Culture, Arts and International Relations Office of the Sacred Heart School – Ateneo de Cebu was the resource person of the seminar. He discussed trends, branding and marketing as well as professional conversations and standard articulation during the first session, among others. On the second day, Tan talked about technological advancement, civic diversity in student recruitment, and targeted communication outreach and social media.
After the workshop, the group was able to come up with an annual strategic plan for student recruitment and promotions; form a student recruitment and promotions committee; and draw a five-year development plan for recruitment targets and enrichment strategies.